Shields maintained a long relationship with the former Jordan Hospital in Plymouth, today know as Beth Israel Deaconess Hospital-Plymouth. We collaborated with Jordan in establishing their brand identity, which included logo design and development of their brand standards manual; as well as advertising campaigns, such as this one, which promoted their Orthopedics Department. Ads were both print and digital, as well as out of home. Stock photography was incorporated in some instances, but in other cases actual patients were photographed and their unique stories were told. Today, Shields maintains their relationship with Beth Israel Deaconess Hospital-Plymouth's Foundation and Cranberry Hospice.