Shields Design has had a long term relationship with Lahey Health Marketing and Communications, assisting with design, production and print management on various projects while working with staff members and vendors. Lahey has a well established Brand Guidelines, which for many projects we were required to adhere to, but at the same time we strived to keep the look fresh. For some projects we were allowed to deviate from the rules, but maintain the look and feel. On rare occasions we had the freedom to create an entire new design, for example the Weiss book. Recently, we have been assisting Lahey’s creative director on a regular basis with in-house projects that are time sensitive and need help being expedited to final.